Discover your place at Brand Collective

THE OPPORTUNITY

A newly created executive opportunity to shape the future of ecommerce at Brand Collective.

As General Manager, Ecommerce Growth & Trading, you will lead the Group's ecommerce trading strategy and commercial performance across a diverse portfolio of apparel, footwear and sport brands.

Partnering closely with the Leadership Team, you will translate Group and brand strategies into commercial priorities that drive online revenue, margin, profitability and customer growth.

You will own the online P&L across our large portfolio of ecommerce websites and third-party marketplace channels, bringing together ecommerce trading, merchandising and performance marketing to maximise the performance of our online business.

With the opportunity to shape the Group's ecommerce trading approach, strengthen capability and accelerate growth, this is a pivotal leadership role for a commercially driven ecommerce executive who knows how to turn strategy into results.

YOUR IMPACT

• Ecommerce Strategy & Commercial Performance: Set and lead the Group's ecommerce trading strategy, owning the online P&L and driving revenue, margin and profitability across our portfolio of ecommerce websites and third-party marketplace channels.
  
  
• Trading & Marketplace Growth: Lead the Group's online trading agenda across a diverse portfolio of brands, translating brand and commercial priorities into effective trading plans, promotional strategies and marketplace opportunities. Partner with Merchandise teams to align product availability, inventory and trading performance.
  
  
• Performance Marketing & Customer Acquisition: Lead performance marketing strategy and performance, ensuring investment across paid channels is aligned to commercial priorities and delivers strong customer acquisition, return on investment and profitable growth.
  
  
• Customer Experience & Conversion: Partner the Customer Experience team to influence continuous improvement across the online customer journey, using customer insights, trading data and analytics to optimise content, merchandising, onsite experience and conversion.
  
  
• Customer Engagement & Retention: Partner with CRM and Marketing teams to align customer engagement, communications and retention initiatives with ecommerce trading priorities, strengthening customer value and lifetime engagement.
  
  
• Commercial Performance & Innovation: Establish a data-led, performance-focused approach to ecommerce, identifying growth opportunities, improving trading effectiveness and using test-and-learn initiatives to continuously optimise results.
  
  
• Leadership & Capability: Lead and develop a high-performing ecommerce team, strengthening the Group's Centre of Excellence, establishing clear ways of working and building capability to support growth across the portfolio.
  
  
• Executive & Brand Partnerships: Work closely with the Leadership Team to align priorities, influence decision-making and deliver the Group's ecommerce ambitions.

WHAT YOU'LL BRING

You are a commercially astute ecommerce leader who combines strategic thinking with a strong instinct for trade and a proven ability to deliver online growth. You understand how to balance brand priorities with commercial performance, build high-performing teams and influence senior stakeholders to achieve shared outcomes.

You'll bring:

• Significant senior leadership experience across ecommerce trading or online retail, with accountability for a substantial online P&L across multiple brands, platforms or channels.
• A proven track record of growing online revenue, margin and contribution at scale.
• Deep expertise in ecommerce trading, marketplace strategy, merchandising and online commercial performance.
• Strong experience leading performance marketing strategy, customer acquisition and investment optimisation.
• Experience using customer insights, analytics and trading data to improve conversion, customer engagement and commercial outcomes.
• A strong understanding of the relationship between product availability, inventory, merchandising and online trading performance.
• Strong commercial acumen, including a clear understanding of profitability, investment returns and cost to serve.
• Experience building and developing multidisciplinary teams, establishing capability and leading through a Centre of Excellence or matrix model.
• The ability to partner with and influence senior stakeholders across a diverse portfolio of brands.
• A continuous improvement mindset, with the ability to identify opportunities, challenge existing ways of working and translate strategy into measurable results.

Experience across retail, apparel, footwear or consumer brands, including international ecommerce and marketplace environments, will be highly regarded.

Above all, you are a commercially driven leader who thrives in a dynamic, multi-brand environment and knows how to bring together people, product, marketing and trading to deliver extraordinary results.

READY TO CREATE EXTRAORDINARY?

If you're an experienced ecommerce leader ready to own trading performance and lead the next phase of online growth across a diverse portfolio of brands, we'd love to hear from you.

LIFE AT BRAND COLLECTIVE

At Brand Collective, we’re more than a collection of brands, we’re a collective of thinkers, makers, and doers, fuelled by imagination and powered by genuine connection. From iconic heritage labels to bold innovators, our portfolio brings together Australia’s most beloved brands and global names in apparel, footwear, and sport.

We believe in shaping the future of Australian & New Zealand retail by creating extraordinary brands, experiences, and people. Our story is one of diversity of styles, stories, and communities united by a passion for creativity and a drive to make every day extraordinary.

With over 3,000 team members and 300+ stores across Australia and New Zealand, we’re proud to be a true omni-channel retailer, connecting with customers whether they are online, in-store, or through our wholesale partners. But what really sets us apart is our people, our culture, and our relentless pursuit of what’s next.

We are Brand Collective. And we create extraordinary.

THE PERKS OF BEING PART OF BRAND COLLECTIVE

• Pet-friendly workspace – Yes, your furry friend can join you at work!
• Product allowance & Generous discounts – Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
• Exclusive LK Group discounts – Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more!
• Access to sample sales – Exclusive to Brand Collective team members only.
• Leave when it matters – Celebration Leave, Paid parental leave, Volunteer leave.
• Novated leasing – Drive your dream car with ease.
• Loyalty rewards – We celebrate your milestones with generous service awards!
• Well-being matters – Corporate Discount on Health Cover, Free access to Mental Health Professionals through our Employee Assistance Program.

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.