A Network of Opportunity

ABOUT SHOES & SOX

Since 1987 Shoes & Sox has been the go-to destination for all types of kids shoes, trusted to expertly fit kids feet. Our mission is to get every baby, toddler and kid (big and little) in Australia into shoes that fit their feet as well as their adventures, their personality, and their family, perfectly.

ROLE IN A NUTSHELL

The Social Media Coordinator for Shoes and Sox will work to drive brand growth and support trade commercial outcomes through our Social Media channels, publicity initiatives (including influencer and advocacy) and content development. They will be responsible for developing and delivering the social media, content strategies and influencer strategies, and collaborate with our PR agency partner to drive brand heat via media, influencers and key events.

WHAT YOU’LL BE DOING

• Work together with the Marketing manager to develop the seasonal social media strategy focusing on engagement and audience growth across key platforms, which ladders up to the master brand strategy.
• Develop and execute the social media calendar and execution of content and activity across owned organic channels and, where required, supporting wholesale partner organic channels.
• With support from the Marketing Manager, lead the development of content ideas that support the master brand strategy and key trade/brand moments. Lead the execution of content production requirements for all key channels and accounts.
• Work together with the Marketing Manager and our agency partners to develop and execute the seasonal PR & Influencer Strategy, which supports the master brand strategy. This includes PR activity, eventing and influencer marketing and seeding.
• Partner with Group Digital Performance Marketing leads on developing the Paid Social strategy and brief required assets and comms for its seasonal execution.
• Manage the relationship with our PR agency, media, influencer and creator partners and any creative/content suppliers to optimise outcomes and deliver on KPIs.
• Support the Marketing Manager on campaign development and other adhoc social and content where required.
• Closely follow social trends to adopt new initiatives as they present themselves.
• Manage weekly social giveaways by developing ideas, sourcing and partnering with other brands as well as managing the draw and prize fulfilment.
• Ensure the timely reporting on content efficacy, influencer and PR initiatives, plus owned social channel performance and growth, and paid social performance (in partnership with Group Digital). Identify key learnings and insights and continually optimise in real time.
• Monitor competitor activity, best practice execution and innovation.
• Support by exercising agility to execute adhoc tasks.

ABOUT YOU

The ideal candidate will come with..

• 5+ years in marketing, preferably in retail, fashion, sport, performance or consumer goods.
• Strong background in content marketing and PR and influencer marketing, preferably within a fast-paced environment
• Strong relationships with media, influencers, creators and creatives
• Proven track record in developing and executing multi-channel marketing content that delivers growth across social media channels and publicity outcomes
• A keen creative eye and deep understanding of brand
• Relationship building and management
• Strategic thinking
• Strong communication and collaboration skills
• Ability to work under pressure and resilience
• Proficiency with Monday and Dash Social desirable.

JUST SOME PERKS WE OFFER

• Hybrid working – Work from home one day per week.
• Pet-friendly workspace – Yes, your furry friend can join you at work!
• Epic discounts – Up to 50% off top brands like Reebok, Superdry, and Clarks!
• Exclusive LK Group perks – Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more!
• VIP access to sample sales – Get first dibs on incredible deals
• Leave when it matters – Paid parental leave, volunteer leave & purchased leave options.
• Novated leasing – Drive your dream car with ease.
• Loyalty rewards – We celebrate your milestones with generous service awards!
• Well-being matters – Free access to Mental Health Professionals through our Employee Assistance Program.
• And more…Because work should come with awesome perks!

READY TO MAKE AN IMPACT?

Take on this dynamic role and spearhead social media and content strategies that amplify brand growth and fuel commercial success. From crafting scroll-stopping content to activating influencer campaigns and high-impact publicity initiatives, you’ll collaborate closely with our PR agency partner to turn brand buzz into measurable impact—across media, events, and every digital touchpoint.