A Network of Opportunity

• Own the marketing strategic roadmap, including the marketing calendar, go-to-market plan and all related planning, briefing and execution requirements
• Stakeholder management and communication
• Flex between strategic thinking and hands-on execution
• Oversee how Shoes & Sox shows up across all customer touchpoints, working back with key stakeholders and cross-functional brand and group partners

About Shoes & Sox:

As Australia’s leading children’s footwear retailer, a lifetime of healthy walking starts here. At Shoes & Sox our mission is to get every baby, toddler and kid (big and little) in Australia into shoes that FIT their feet as well as their adventures, their personality, and their family, perfectly.

Our knowledge, experience, and expertise in fitting shoes means we’re a go-to source for parents who want peace of mind. That foundation of trust defines our brand as a reliable partner in nurturing kid’s development, every step of their journey – from a toddler’s first steps to their final school shoe.

As part of the iconic Brand Collective retail group, Shoes & Sox create career and customer experiences that enrich the lives of children throughout our 80+ stores in Australia and beyond.

About Brand Collective:

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. At Brand Collective we bring brands to life! 

The opportunity:
Shoes & Sox is looking for an experienced, highly organised, data-driven and self-motivated marketing generalist to lead our omnichannel marketing activity. Reporting directly to Brand Collective’s Group Marketing Centre of Excellence and with a close partnership with the Shoes & Sox GM, you will drive growth for Australia’s largest kids shoe retailer, working across functions and owning all organic channels, building strategic relationships, driving brand expansion and experience, and working collaboratively with online, retail, and product to communicate Shoes & Sox’s unique service differentiation – the experts in fitting kids feet. The ideal candidate will have a creative eye balanced with a commercial lens and needs to be comfortable flexing between strategic thinking and roll-up-your-sleeves, hands-on execution and will have a proven track-record of excellent stakeholder management and communication skills. Based in Sydney (Alexandria office), this is an exciting opportunity to work with a dynamic, market-leading company undergoing a huge period of growth and innovation!

The successful candidate will be responsible for:

• Integrated Marketing Calendar & Go-to-Market Plan: Supporting the long-term strategy, you will develop and execute a strategic annual marketing plan and roadmap that enhance brand awareness, engagement, and conversion while achieving business objectives.
• Omni-Channel Campaigns: Lead the planning and execution of omni-channel marketing campaigns, including digital marketing, Loyalty, social media, influencer marketing, in-store marketing, local area marketing, paid digital and traditional media.
• Content & Brand Presence Management: Optimize the brand's presence through effective planning, briefing and deployment of creative content across all digital, social and physical channels. This includes the vital role of managing the content critical path and the accompanying workflow
• Content & Communications Strategy: Oversee the development and implementation of a comprehensive content & communications strategy, including always on, campaigns and new launches, Loyalty and more
• Cross-Functional Collaboration: Work closely with other brand and group functional partners to deliver brand campaigns and experiences against the marketing calendar. Collaborate with brand and group functional stakeholders across Retail, Digital, VM, Creative Graphics and more to ensure consistent brand messaging across all consumer touchpoints.
• Performance Analysis: Analyse and report on the effectiveness of marketing campaigns, leveraging data to inform decision-making and future marketing directions.
• Budget Management: Develop and manage the marketing budget, ensuring effective resource allocation to achieve business goals.
• Team Leadership: Collaborate with, guide and cultivate a small but mighty marketing team, fostering a culture of collaboration, creativity, and continuous improvement.
• Stakeholder Management and Communications: ensure all critical stakeholders within the brand and across the group are continually informed and up-to-date on key campaigns and milestones
• Industry Insight: Stay informed about industry trends, customer insights, and emerging marketing technologies to guide strategic decisions.
• Brand Consistency: Champion the new brand direction, guidelines and templates to ensure our story-telling, creative and brand communications are on-brand and consistent across all customer touchpoints
• Community Partnerships: Collaborating closely with community partners like Aspect (Autism Spectrum Australia), Camp Quality, and Tread Lightly on always-on endeavours and planning key events.
• Budget Management: You will work with senior Group Marketing and Brand GM stakeholders to build the marketing budget and manage the day-to-day budget and invoicing requirements

The skills and experience you offer us:

• A minimum of five years’ experience in a similar role
• Previous experience in omnichannel retail marketing is essential 
• Possess tertiary qualifications in marketing, communications or business
• A clear understanding of brand and a creative eye
• Demonstrate proven commercial acumen, providing examples of analytical findings and measurable success from previous initiatives
• Show clear cross-functional experience and have considerable experience with stakeholder and project management
• Possess excellent communication and visual skills
• Be proficient across the Microsoft suite with proven Excel abilities
• Highly organised with a proven track record of juggling multiple projects and stakeholders
• Experience in running a marketing calendar, marketing budget, media plan, and content plan
• Have previously driven growth through loyalty, email and social media channels, deeply understanding these platforms and identifying emerging channels
• Attention to detail
• Display a customer-centric vision and carry a passion for customer journeys

Just some of the perks we offer you

• Generous discounts for you and your family across Brand Collective's stable of brands! That’s 50% off brands such as Reebok, Elka Collective, Yarra Trail, Superdry, Clarks, Review, Hush Puppies and many more 
• RECENTLY LAUNCHED - additional discounts across our parent company, LK Group, including Daniel's Donuts, Hommey, LK Group Hospitality, Snooze, and many more!
• Pet friendly workspace - yes, you can bring your dog to work! 
• Invitations to sample sales 
• Paid parental leave, volunteer leave, purchased leave program  
• Novated Leasing 
• Generous service awards 
• Employee Assistance Program with free access to Mental Health Professionals.

Apply today to bring brands to life

At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today with your current resume and optional Cover Letter.

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.