Head of Marketing - Fashion Apparel Brands
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Melbourne, VIC, Australia
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Marketing / Digital / PR / Events
ROLE IN A NUTSHELL
At Brand Collective, we bring iconic brands to life through creativity, customer insight and commercial excellence. We are home to some of Australia’s most loved fashion and lifestyle brands, and we are passionate about building brands that connect deeply with our customers.
We are seeking an experienced and commercially driven Head of Marketing to lead the strategic direction and execution of marketing across our fashion apparel portfolio, including Elka Collective, Review, Yarra Trail, Black Pepper and Marco Polo.
As a key member of the divisional leadership team, this role sets the vision for brand positioning, campaign excellence and customer experience, while leading a high performing marketing team to deliver growth, engagement and strong commercial outcomes.
This is a 9-month fixed term opportunity covering parental leave, commencing May 2026.
WHAT YOU’LL BE DOING
- Set and lead the strategic marketing vision across a portfolio of fashion brands, aligning brand positioning, seasonal planning and customer insight to commercial objectives
- Drive campaign excellence and consistent brand expression across all channels, with creative oversight and sign off across the end to end customer journey
- Lead, coach and inspire a high performing team of marketing leaders, fostering collaboration, accountability and capability uplift
- Partner closely with eCommerce, performance marketing, CRM and loyalty teams to drive traffic, conversion, retention and customer lifetime value
- Lead the marketing contribution to major business initiatives including brand launches, repositioning, category expansion and transformation projects
- Act as a trusted business partner to Divisional MDs and senior leaders, influencing business strategy through a customer first, insight led lens
- Own marketing budgets, KPIs, agency partnerships and performance reporting across the portfolio, ensuring strong governance and return on investment
ABOUT YOU
- A senior marketing leader with extensive experience in multi brand retail or fashion, and a strong track record of driving brand and commercial growth
- Strategically minded with a sharp creative eye, balanced by strong commercial and customer acumen
- A confident and credible people leader who builds high performing, engaged teams and develops future leaders
- Highly effective at influencing senior stakeholders and partnering across complex, matrixed organisations
- Comfortable operating at pace across multiple brands, priorities and initiatives in a fast moving environment
- Data literate and insight led, using performance metrics to inform decisions and continuously improve outcomes
- An exceptional communicator and presenter, able to clearly articulate strategy and inspire alignment
JUST SOME PERKS WE OFFER
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Pet-friendly workspace – Yes, your furry friend can join you at work!
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Product allowance & Generous discounts – Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
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Exclusive LK Group discounts – Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more!
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Access to sample sales – Exclusive to Brand Collective team members only.
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Leave when it matters – Celebration Leave, Paid parental leave, Volunteer leave.
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Novated leasing – Drive your dream car with ease.
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Loyalty rewards – We celebrate your milestones with generous service awards!
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Well-being matters – Corporate Discount on Health Cover, Free access to Mental Health Professionals through our Employee Assistance Program.
READY TO MAKE AN IMPACT
This is a rare opportunity to step into a senior leadership role within Brand Collective and make a meaningful impact across a diverse and dynamic fashion portfolio.
If you are a strategic, customer obsessed marketing leader who thrives in complexity and loves building brands that resonate, we would love to hear from you.
Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.