Discover your place at Brand Collective

ABOUT SUPERDRY

Superdry is a globally recognised fashion brand founded in 2003 in Cheltenham, England. Our signature style blends British prep, Japanese-inspired graphics and vintage Americana, creating distinctive pieces that combine heritage, quality and contemporary design.

From classic to iconic, we reimagine timeless styles through a modern lens. Our mission is to serve our diverse community through a premium brand that embraces individuality, celebrates culture and looks to the future.

At Superdry, we believe great style is about more than what you wear – it’s about how you express yourself.

THE ROLE IN A NUTSHELL

We’re on the lookout for an exceptional Assistant Store Manager to join our Superdry team in Queenstown, New Zealand!

Set in one of New Zealand’s most vibrant tourism and lifestyle destinations, our Queenstown store welcomes a diverse mix of local customers, domestic travellers and international visitors. We’re looking for a passionate retail leader who thrives in a fast-paced environment, brings energy to every interaction and knows how to turn great customer experiences into strong commercial results.

Working closely with the Store Manager, you’ll help lead daily store operations, inspire and develop your team, and create an engaging shopping experience that reflects Superdry’s distinctive style and brand values.

If you’re commercially driven, people-focused and ready to make an impact, this is your opportunity to help bring Superdry to life in the heart of Queenstown.

WHAT YOU’LL BE DOING

• Supporting the Store Manager to lead, motivate and develop a high-performing team.
• Creating a customer-first culture that delivers exceptional service to Queenstown’s diverse local and international customer base.
• Coaching and mentoring team members to achieve sales targets, KPIs and individual performance goals.
• Monitoring sales results, identifying opportunities and implementing strategies to maximise store performance.
• Maintaining strong visual merchandising standards that bring Superdry’s unique brand identity to life.
• Overseeing stock management, inventory accuracy and replenishment to keep the store looking its best and ready for customers.
• Driving a proactive approach to loss prevention, stock security and minimising shrinkage.
• Supporting efficient daily operations while maintaining a safe, inclusive and well-organised workplace in line with relevant New Zealand health and safety requirements.
• Leading by example on the shop floor, bringing enthusiasm, product knowledge and a genuine passion for fashion to every customer interaction.

ABOUT YOU

• Previous experience as an Assistant Store Manager, Department Manager or Senior Retail Sales Assistant ready to take the next step.
• Experience in a fast-paced, high-volume or outlet retail environment is advantageous.
• A genuine passion for fashion, streetwear, lifestyle brands and delivering exceptional customer service.
• A proven ability to motivate a team, build strong relationships and create a positive store culture.
• Commercially minded, with the confidence to analyse sales performance and drive KPIs and results.
• Strong organisational skills, with experience in stock control, inventory management and visual merchandising.
• An engaging communicator who enjoys working with people from different backgrounds and cultures.
• Adaptable, proactive and comfortable managing competing priorities in a dynamic retail environment.
• A hands-on leadership style, with the ability to lead from the front and support your team during busy trading periods.
• Flexibility to work a retail roster, including weekends and public holidays, as required.

Most importantly, you bring positive energy, take ownership of your role and are passionate about creating memorable experiences for every customer who walks through our doors.

JUST SOME PERKS WE OFFER

• Generous team discounts – Enjoy up to 50% off selected brands, including Superdry, Reebok and Elka Collective, subject to applicable terms and conditions.
• Exclusive group benefits – Access a range of offers and savings across participating LK Group brands and partners.
• Leave that supports life outside work – Access applicable parental leave, volunteer leave and purchased leave options in line with company policies.
• Recognition that matters – We celebrate your milestones and contributions with service awards.
• Wellbeing support – Access our Employee Assistance Program, including confidential support from mental health professionals.
• More reasons to love what you do – Enjoy additional opportunities and benefits as part of the wider group.

Benefits and eligibility are subject to applicable company policies and employment terms in New Zealand.

READY TO MAKE AN IMPACT?

Ready to bring your leadership, passion and personality to Superdry Queenstown?

If you love fashion, thrive in a team environment and are motivated to deliver outstanding customer experiences and commercial results, we’d love to hear from you.

Apply now and help us bring Superdry’s individuality, style and energy to Queenstown!

ABOUT BRAND COLLECTIVE

Brand Collective is a leading apparel, footwear and sport group, bringing together a diverse portfolio of iconic heritage brands and contemporary fashion labels. With an extensive retail network, a growing omnichannel presence and a strong wholesale business, we bring brands to life through our people, products and customer experiences.

Our portfolio spans street culture, timeless design, considered craftsmanship and international fashion. We’re passionate about creating engaging retail experiences and building teams that reflect the communities we serve.

At Brand Collective, our customers come from all walks of life, and so do we. We celebrate diversity, value inclusion and believe that different perspectives make us stronger. We recruit based on capability, performance and potential, and welcome applications from people of all backgrounds.

If you feel your skills and experience align with this opportunity, apply today and help us bring brands to life!

Please note: We are not seeking recruitment agency support for this role and will not be liable for unsolicited candidate profiles or associated fees. Applicants are encouraged to apply directly. This advertisement may close earlier than the listed closing date, so we encourage you to apply early.