Discover your place at Brand Collective

This is a newly created role and one of the most exciting opportunities within Brand Collective's Marketing team.

We're building our in-house TikTok and short-form social content capability from the ground up and are looking for someone who has successfully done it before. This is your opportunity to create something from scratch, influence how one of Australia's leading apparel and footwear groups approaches social content and leave a lasting impact across an entire portfolio of iconic brands.

For the first six months, your focus will be on building and scaling our social content capability across Reebok, Champion and Superdry. You'll develop an always-on content engine, establish a scalable creator network, and create high-performing organic content that directly informs paid social performance.

From there, you'll help shape the future of Brand Collective by developing a Group-wide content and creator playbook that can be rolled out across our broader portfolio of brands.

This is a hands-on role for someone who loves making content just as much as developing the strategy behind it. You'll spend as much time behind the camera, editing content and working with creators as you will analysing performance and identifying what to scale next.

WHAT YOU’LL BE DOING

As our Group TikTok & Social Content Lead, you'll bring our social content strategy to life, creating high-performing content, building scalable creator partnerships, and using organic insights to drive paid performance across some of our most iconic brands.

• Build and execute the TikTok and short-form content strategy across Reebok, Champion, Superdry to start with and then work across our group brand portfolio.
• Develop an always-on content calendar, content pillars and creative briefing framework.
• Plan, shoot, direct and edit engaging, native TikTok and Instagram content.
• Drive a high-volume test-and-learn approach, using performance insights to continually refine and optimise content.
• Source, brief and manage creators and influencers, establishing a scalable "Creator Engine" that goes beyond one-off campaigns.
• Identify high-performing organic content and partner with the Performance Marketing team to translate those learnings into paid social creative.
• Create a continuous feedback loop between organic and paid performance to maximise creative effectiveness.
• Partner with Brand Marketing teams and external agency partners to deliver engaging, channel-first content.
• Develop a practical Group content and creator playbook that can be adopted across the wider Brand Collective portfolio.
• Recommend how our social content capability should evolve as the function grows across the business.

ABOUT YOU

You'll be someone who understands social media isn't just about creating content. You know how to build systems, scale performance and create content that genuinely connects with audiences.

• Demonstrated success building an organic TikTok presence for a brand, ideally from the ground up.
• Strong hands-on production skills, with experience shooting, directing and editing native social content.
• Experience sourcing, negotiating and managing creators and influencers.
• A deep understanding of TikTok and Instagram trends, platform behaviour and what drives engagement.
• Strong analytical capability, using metrics such as completion rate, watch time, shares, saves and traffic source to optimise content.
• Experience collaborating with Performance Marketing teams to develop paid creative informed by organic success.
• The ability to thrive in a fast-paced environment where testing, learning and continuous improvement are part of everyday work.
• Experience working across multiple brands, or transitioning content capability from agency to in-house, will be highly regarded.

JUST SOME PERKS WE OFFER

• Pet-friendly workspace – Yes, your furry friend can join you at work!
• Product allowance & Generous discounts – Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
• Exclusive LK Group discounts – Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more!
• Access to sample sales – Exclusive to Brand Collective team members only.
• Leave when it matters – Celebration Leave, Paid parental leave, Volunteer leave.
• Novated leasing – Drive your dream car with ease.
• Loyalty rewards – We celebrate your milestones with generous service awards!
• Well-being matters – Corporate Discount on Health Cover, Free access to Mental Health Professionals through our Employee Assistance Program.

READY TO MAKE AN IMPACT?

If you're ready to build an in-house social content capability from the ground up, create content that drives real commercial outcomes, and leave a lasting mark across an entire portfolio of iconic brands, this is the opportunity you've been waiting for. Apply today with your CV and a link to your content portfolio or reel and help shape what's next at Brand Collective.

ABOUT BRAND COLLECTIVE

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!  

At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life!

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.